Toward Unified Environmental Activities in Enterprise

نویسندگان

  • Feng ZHANG
  • Peggy ZWOLINSKI
چکیده

The organization today must respond to an increasing rate of environmental challenges. At first, the industry should respect the legislative regulations which demand the “ecologically necessary”, a set of minimum environmental requirements [21]. These regulations focus on either the performance of offers (such as ERP, RoHS, and WEEE etc.) or the daily activities of enterprise. (Ex: local antipollution standards and WEEE recycling framework, etc.) The second, with the “sustainable development” concept being gradually understood and accepted by the public, implies the growing diversity of the green requirements to improve human’s “life quality”. These requirements take attention into two categories, “green product by eco design” (some surveys show that more than a third of US consumers are willing to pay more for eco-friendly products, and in other countries, such as in China, this is even higher) and “green company” (Ex: 44% of UK consumers want more information on what companies are doing to be green) [8].

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تاریخ انتشار 2013